Visitors

Audience Groups

Designing for particular kinds of visitors.

First Time Visitors and Returning Members

How exhibit media can serve both newcomers and people who already know the museum, by adding optional layers, fresh content and fast ways in for regulars.

4 min read

Local Communities as Exhibit Audiences

How to build exhibit media that local residents recognize themselves in, through early listening, shared authorship, careful representation and ongoing relationships.

4 min read

Neurodivergent Visitors and Exhibit Media

Understanding varied ways of processing information and how predictable layouts, clear structure and visitor choice make exhibit media easier for many people.

4 min read

Older Adults and Digital Exhibits

Design advice for older visitors who may be less used to touch interfaces: comfortable pacing, clear instructions, readable text and respectful, unpatronizing help.

4 min read

Researchers and Specialist Users

How to give scholars and other specialists the depth they need, such as detailed records and export options, without overwhelming casual visitors.

4 min read

School Groups and Classroom Links

How to plan exhibit media that works for supervised class visits, from group-friendly layouts and timing to pre-visit materials and classroom follow-up.

4 min read

Teenagers as Exhibit Audiences

What tends to hold the attention of teenage visitors and what tends to drive them away, from autonomy and social sharing to avoiding a childish or preachy tone.

4 min read

Tourists and Multilingual Visitors

How to serve visitors who read different languages during a short visit, with clear priorities, visual storytelling, easy switching and well-checked translations.

4 min read

Related topics

More in visitors