Interactive Formats

Projection Mapping for Exhibit Spaces

How projected imagery is fitted onto objects and surfaces, what the technique asks of a room in terms of light, surfaces and alignment, and where it suits an exhibit.

On this page
  1. The basic idea
  2. How it works
  3. What it asks of a room
  4. Where it works well
  5. Cautions
  6. Interactivity
  7. Is it the right choice?

The basic idea

An ordinary projector throws a rectangle of light onto a flat screen. Projection mapping instead shapes the image so that it fits a particular surface: the outline of a model building, the curves of a sculpture, the walls and ceiling of a room or the face of a relief map. The picture is cut and warped so that every part of it lands on the right part of the object.

The result is that the object itself seems to change. A plain white model of a town can appear to show a day passing, a fire spreading or a flood rising. A blank wall can carry the pattern of a vanished mosaic. Because the light falls on a physical form, the effect has depth that a flat screen cannot offer.

How it works

The process has a few stages, and each one has practical consequences.

Measuring the surface. The software needs to know the shape it is projecting onto. For simple surfaces, a designer can align the image by eye. For complex ones, the object may be 3D scanned or modeled so the content can be prepared against an accurate digital copy.

Creating content. Artists build images, animations or video to match the model. The content has to follow the object’s edges closely, so it is typically made specifically for one installation. Skills overlap with motion graphics and, for narrated pieces, with exhibit video.

Aligning the projector. The projector is placed, and the image is warped and masked until it lines up with the object. This can take hours, and slight movement afterward spoils the effect.

Blending multiple projectors. Large or complex surfaces often use several projectors whose overlapping edges are blended so the seams are not visible.

What it asks of a room

Projection mapping is more demanding of the space than most screen-based formats.

Darkness. Projected light competes with ambient light. In a bright gallery, the image looks washed out. Most mapped exhibits sit in dimmed or dark rooms or alcoves, which affects how visitors move and what else is visible nearby. This can conflict with visitors’ needs: some people with low vision find very dark rooms difficult, and others find them disorienting. A gradual lighting change and clear floor markings help.

Surface quality. Surfaces that are matte, light-colored and even take projected light best. Glossy, dark or heavily textured materials may reflect or absorb it unpredictably. Historic objects often cannot be painted or treated, so a replica or a purpose-built model is common.

Stable positions. Projectors must stay where they were aligned. Vibration from foot traffic, a shifting ceiling mount or thermal expansion can cause drift. Rigid mounts and regular checks are part of planning.

Throw distance and sight lines. Projectors sit at a particular distance from the surface, and visitors who step between the lens and the object cast shadows and become part of the picture. Placing projectors high or at an angle, and keeping visitors away from the beam, reduces the problem.

Heat, noise and ventilation. Projectors generate heat and fan noise, and lamps or light sources eventually need replacing. Some installations need cooling or enclosures. The basics of power and cabling are relevant, as are mounting and enclosures for equipment.

Where it works well

  • Explaining change over time. Growth of a settlement, a building’s history or a geological process can be shown without moving anything.
  • Giving a sense of scale and atmosphere. A whole room can be turned into a setting, which suits immersive exhibits.
  • Adding information to a model without clutter. Labels, routes and highlights can appear when needed and vanish when not.
  • Protecting originals. A fragile object stays untouched while light suggests missing colors or lost decoration. Museums using this approach should clearly separate what is evidence and what is interpretation.
  • Flexible spaces. The projected layer can be changed without rebuilding the physical display, which suits temporary and touring exhibits, although the alignment must be redone in each new location.

Cautions

Honesty about reconstruction. Projecting color onto an ancient sculpture suggests it was painted that way. If the reconstruction is a best guess, the label should say so.

Content shelf life. A mapped piece is tied to its object and its geometry. If the object moves or the room is rearranged, the content may have to be redone.

Staff skills. Realigning a projector after it is knocked is not something every gallery attendant can do. A documented procedure and some training make a difference. See also staff training.

Lamp and light-source lifetimes. Brightness declines over time. Planning for replacements and for the gradual dimming of the image avoids unpleasant surprises.

Sensory comfort. Large, rapidly changing projections and loud accompanying sound can be overwhelming. A calm mode, softer pacing or a quiet viewing time may be appropriate and fits sensory friendly design.

Interactivity

Many mapped exhibits are non-interactive shows that loop. Some add sensors, buttons or touch panels so visitors can choose what appears. Adding interactivity increases complexity, since the content must respond to input while remaining aligned. A simple, reliable choice, such as a button to select one of three scenes, often works better than a complex sensing system.

Is it the right choice?

Projection mapping suits a case where a physical object or a defined surface is central and the story is about change, process or hidden detail. If the same story could be told clearly with a screen next to the object, the lower cost and simpler upkeep of a screen may win. A modest, well-aligned mapped piece in a purpose-built, dim alcove usually serves visitors better than an ambitious one in a room that cannot be darkened.

The complete guide to interactive formats

Touchscreen Exhibits: How They Work and Where They Fit
Read the guide

Keep exploring

Guides from other topics

All topics →